The company has announced that Periscope now has 10 million registered

However, the service is in development to add its tracking to give users a more precise data on the total time watched.

Optimizing for DAU/MAU doesn’t properly motivate our team to create a product that people love.

According to App Annie, Periscope was the eighth and ninth most popular social-networking app on Google Play and the App Store, respectively, yesterday (Aug. 11). Since its high-profile launch on March 26, 10 million accounts have been registered, though Periscope declined to say how many of them are active on a monthly basis. Here’s why: if we were motivated to grow DAU, we’d be incentivized to invest in a host of conventional growth hacks, viral mechanics, and marketing to drive up downloads.

Founder Kayvon Beykpour said during a broadcast that it is considering implementing a fast-forward button so users can skip ahead during replays, and that it will continue its efforts to reduce spam. Collectively, Periscope users are watching about 40 years of video each day. He also said it is working on making chats on streams with a large number of viewers more readable and looking for ways to better display Periscope events on Twitter. We need to get lives, y’all. And that’s just on iOS and Android – web streams aren’t yet included in the count.

Kayvon, who leads a small team of 23 full-time employees, says that time watched on Periscope serves as a “proxy for active user growth”.

And apparently the Periscope team is more focused on a different metric: total time watched per day. “Success for broadcasters and their audience means success for Periscope”. Though Wall Street has a noticeable obsession with user growth (Twitter’s had uncomfortable quarterly earnings recently because of its flat numbers), how much time users spend on a service has been growing in importance.