The cutest Super Bowl commercial yet is Heinz’s stampede of wiener dogs

The advertising competition is always pretty stiff when it comes to securing a highly coveted spot during the Super Bowl.

The commercial marks the launch of a new campaign called “Meet the Ketchups”, which introduces the entire family of Heinz condiments. With Harry Nilsson’s version of “Without You” playing in the background, the pups make a mad dash for a bunch of people-including a kid in a ketchup packet outfit-dressed up like bottles of several different varieties of Heinz. The Wiener dogs look at the same time absurd and cute.

Launching the brand’s #MeetTheKetchups campaign, Heinz’s spot combines the humor of its ketchup and mustard characters with the feel-good emotional tug of lovable little Wiener dogs, dressed as hot-dogs and chasing toward the condiment-clad characters.

Besides the classic Ketchup, the company sells under the Heinz brand also Yellow Mustard, Hot & Spice Ketchup, Ketchup Blended with Sriracha Flavor, Ketchup blended with Balsamic Vinegar and more. “Wiener Stampede”, will air during the third quarter on one of the most highly-anticipated nights in sports – the Big Game, Sunday, February 7, 2016, on CBS.

“When people think about Heinz they usually think about ketchup, but we actually have a much bigger family”, St. Jacques said.

“Everyone knows and loves Heinz Ketchup, but they may not realize that we offer a range of products for nearly any taste”, added St. Jacques.