DJI, a company best known for its popular Phantom line of drones, is branching out in an unexpected direction: selfie sticks.
DJI, the world leader in creative imaging technology, today announced the launch of the Osmo, an integrated camera and handheld stabilizer that opens the creative possibilities of cameras in movement.
The Osmo, as the new camera is called, is created to eliminate even a few of the worst of blurry video recording cinematography with its image stabilization technology. The device has a few extra features on top of that, namely a modular format that allows Osmo to work with a few of DJI’s other products. The user can triple-tap the trigger button to have the Osmo spin around for a selfie shot. Actually, the Osmo is a bit more than that: With a built-in swiveling 4K camera and sophisticated stabilization, it’s an all-purpose tool for people who want cinematic imagery but don’t want to spring for a serious DSLR or camcorder. Users just hold up the unit above their heads and then press the shutter button, causing the camera to remain totally level as it snaps pictures.
“The DJI Osmo comes with a 12mp 4K camera that features a 1/2.3” sensor and a 94° field-of-view lens.
Like mentioned above, you can connect the DJI Osmo to your iPhone and, using the DJI Go app, you can view live images from the camera.
There is also a universal mount on the handle, and the Osmo comes with a smartphone holder so that you can review your shots, but you can also purchase additional accessories like a bike mount, a tripod or an extension arm.
Controls built into the handle enable the user to quickly change shooting angles, and the handle also includes a 3.5mm audio jack and a stereo microphone for recording professional-quality sound. However, one thing that would deter buyers is the price: the DJI Osmo retails for $650, making it more expensive than a few phones on the market.
The Osmo is available for pre-order at store.dji.com for United States dollars 649 and GBP 549 and will begin shipping October 15.