The future is electric for Aston Martin

Palmer has also said that he won’t let the brand follow the now popular trend of downsizing engines, since the luxury carmaker is renowned for its iconic V12 power plants.

Palmer recognizes that the company will have to overcome the common range anxiety that now comes with battery-powered vehicles, but that’s a lot easier than the anxiety that comes with hydrogen-powered vehicles. Project that into the future.

The British luxury vehicle company tentatively plans to release the electric Rapide sometime in late 2017, reported CarScoops Magazine. “God forbid”, Palmer said during an interview at the Bloomberg New Energy Finance conference in London. If that sounds like déjà-vu it’s because it its – the Aston Martin could become competitors for the youngest and smallest publicly traded United States automaker, Tesla Motors – which already has the Model S sedan and Model X crossover on offer. Electric power gives you that power.

The carmaker, which is famed for models including the DB5 driven by James Bond in movies such as Goldfinger, added that production and sales targets remain unchanged for this year. “It gives you that torque”. So, what are the chances viewers will see an electric auto on the silver screen with Bond one day? “I don’t think James really cares what the power train is as long as it’s fast and attractive”.

The first all-electric vehicle to roll out of Aston Martin’s production line is expected to meet those standards, as it will be a beefed up, electric version of the company’s four-door, high-performance Rapide sports auto. “Imagine having all that torque on demand”.