The Super Bowl ad game: Celebrities, animals and humor

Sometimes it’s better to leave more to the imagination.

For the tenth and final time, Doritos has unveiled the finalists in its Crash the Super Bowl contest, which features user-generated content. Among this year’s most-talked about ads was a commercial which featured a woman having an ultrasound, while the baby’s father enjoyed a bag of Doritos.

It may be an accepted truism that the commercials are often more exciting than the game.

Historically, the Monday following the big game is when digital viewership for Super Bowl ads peaks, according to YouTube. “We didn’t see too many emotional or too many deep ads”.

“A surprisingly emotional ad from a German car-maker, Audi tugs at the human spirit, while reinforcing its performance credentials”, said John Gerzema, CEO of BAV Consulting, which tracks consumer perception of brands. This ad generated 83.2k social actions and almost 1 million organic views on game day, for a total social volume of almost 25 million impressions.

On advertising’s biggest night, Chrysler celebrated Jeep with an ad filled featuring black-and-white portraits of veterans, kids and pop icons.

Watch out for celebrities, cute animals and humor.

When Steve Harvey announced the wrong victor in the Miss Universe contest, he was lampooned so mercilessly it looked like a serious setback.

The super bowel at the Super Bowl was pretty grody.

Teasers for the ad already indicated something interesting was coming Sunday, and the soft drink didn’t disappoint. That was even though other family members in the box were cheering. A cameo by Paul Rudd added to the fun. That ad featured a woman pretending to order a pizza while calling the police with her attacker still in the house.

This image provided by Mountain Dew shows a “Puppymonkeybaby” in a scene from the company’s Kickstart spot for Super Bowl 50.

Anheuser-Busch spent millions of dollars for the ad, one of four commercials the brewer ran this year – one in each quarter.

Though, as the Washington Post points out in an article about the Mountain Dew Kickstart puppymonkeybaby commercial, Mountain Dew, or rather, Pepsico, is not the first company to have noticed that puppies, monkeys, and babies are all useful in selling products.