The Twitter timeline will soon be showing tweets out of order
The new timeline is a way for Twitter to elevate popular content, make content accessible for everyone even if they are not signed in, and feed people what they want to see and discuss most.
The revamped timeline will apparently display the most popular Tweets from the accounts you follow, rather than displaying Tweets in reverse chronological order, as it does now.
Of course, as with any new change, Twitter users were not pleased with the news.
Twitter could bring in an algorithmic timeline as early as next week according to BuzzFeed News. This comes at a time there are reports that suggest it will allow users to type of tweets longer than its trademark 140 characters. Algorithms are deployed to arrange the surfacing tweets based on relevance instead of timeliness. An initial report from BuzzFeed News, which did not clarify whether the chronological timeline would remain, immediately provoked outrage from some of its high-profile users.
It is not clear yet if Twitter is rolling out the algorithmic Timeline as default.
However, the algorithmic feed would be, to date, the boldest change so far under CEO Jack Dorsey, who took the reins of Twitter in October previous year. Former product chief Kevin Weil hinted back in November 2015 at a conference about such a change in switching from the reverse chronological order of tweets to the use of an algorithm to determine the order.
The algorithmic news feed is bad news for brands and publishers, who hope to get stories in front of followers as soon as they post them to Twitter.