Tim Cook Says ‘Great Desktops’ are Coming

Cook went on to write that Apple is particularly concerned about privacy, security, education and environment policy.

Cook ended his answer with the following: “We very much stand up for what we believe in”.

The internal Apple memo was obtained and verified byTechCrunch. However, Cook did reassert his belief that desktops play an important role in Apple’s business.

Cook made the statement on an Apple employee message board, and of course, such a thing is hardly likely to remain inside the company’s own walls.

Cook guaranteed the far better performance of desktop computers, which covers memory, storage, screen sizes, and more variety because those are really important and even crucial to others, in some cases. Unit sales were down 14% to 4.9 million. The Mac Pro, however, has been updated almost every year between 2006 and 2013, and has not received an update in more than three years.

Analysts fear Apple is gearing up to retire its desktop line of Macs. Apple’s last iMac refresh was in 2015, when it introduced the range-topping 4K 21.5ins and upgraded 5K 27ins models.

Is this why Apple’s MacBooks get updated at triple the frequency as its iMacs and other desktop PCs?

(L-R) Amazon’s chief Jeff Bezos, Larry Page of Alphabet, Facebook COO Sheryl Sandberg, Vice President elect Mike Pence, President-elect Donald Trump, Peter Thiel, co-founder and former CEO of PayPal, Tim Cook of Apple and Safra Catz of Oracle attend a meeting at Trump Tower.

In response to the growing speculation that Apple is neglecting their iMac lineup, Apple CEO Tim Cook finally put a stop to the rumors concerning the demise of their desktop line.

The Mac team is said to be burdened with developing two concepts simultaneously for new products.

It sounds like a good pick-me-up for desktop doubters, but Cook’s words are seemingly falling on deaf ears.

Meetings with Jony Ive and his design team, once a weekly occurrence, have reportedly become less frequent since Ive delegated some of his day-to-day tasks to other employees previous year.

Most of Apple’s products are assembled in China by contract manufacturers, primarily Foxconn Technology Group.

At its “Let us loop you in” conference, held in March 2016, details of the forthcoming versions of the iPhone and iPad were announced, but no updates as to the desktop systems were forthcoming.