Today is the biggest day for Super Bowl ads

The Super Bowl is one of the biggest stages in the world and having your talent showcased in front of that audience can open a new world of opportunities.

The average cost of an ad over the last ten years has increased by 75%.

In this Budweiser commercial, Helen Mirren urges people not to drink and drive.

Between 2006 and 2015, Anheuser-Busch InBev spent $US278.3 million on Super Bowl ad air time, according to Kantar Media, while Pepsi and Coca Cola have spent $US172 million and $US118 million respectively. The 22-year co-founder says most chatted about Lady Gaga singing the National Anthem, all the “girls were freaking out and dancing in the background when Beyonce performed”, he says. “We are excited to celebrate our football families by shining the spotlight on ‘Super Bowl Babies, ‘ those fans born into a lifelong love of their team and the game”. Ad producers will employ humor, shock, awe, emotion, and just about any other tactic they can come up with to get their ads to resonate with people. “People want to gather around and have a great time”.

The first spot will air after the Coldplay halftime performance and the beginning of the third quarter of the matchup between the Denver Broncos and the Carolina Panthers. There are the requisite talking animals and celebrities galore. The brand garnered an estimated 303 million social impressions helped by the likes of Kevin Hart and Ryan Reynolds. “This year the ads are amusing and creative”.

Daniel Durbin, who runs USC’s Annenberg Institute of Sports, Media and Society, also says you can’t draw a straight line between a Super Bowl ad and the cash register. Drake social following boosted the brand, contributing significantly to the estimated social impressions of 289 million.

But advertisers can’t afford another crop of ads like a year ago. The ad is over the 9 million views mark and counting this morning. It featured a child’s death to highlight the risks of preventable household accidents.

“Every guy in the bar had a smile on their face”, Raj Nijjer, from Scottsdale, Arizona, who watched the game at a New York City bar.

Key and Peele are one of the best and most saturated comedy duos out today. Last year’s ad starred Jeff Bridges meditating in a couple’s bedroom that was deemed by some as too esoteric. “We’re telling stories in different ways”. Watch the best and worst Super Bowl commercials from the big game this year, and decide for yourself in the comments. “We wanted to make something that people had fun with”.