Toy maker Hasbro’s sales fall 4% due to strong dollar

In an interview with CNBC Monday morning, Goldner acknowledged that Play-Doh is proving to be one of Hasbro’s biggest growth stories, noting that “the last two years have been the biggest years in Play-Doh’s 60-year history”.

Thanks to licensing deals on movies like Star Wars and Jurassic World, Hasbro is on track for record sales this year and the next.

While Mattel has struggled to boost flagging sales of its iconic Barbie dolls, Hasbro’s tie-ups with movie studios have been a money-spinner for the Monopoly board game maker.

The narrowing hole between the highest two gamers displays of their inventory costs: Mattel has misplaced a 3rd of its worth up to now yr, whereas Hasbro has surged 57 %. The boys category was helped by higher shipments of Jurassic World, Marvel and Star Wars products; the girls category, meanwhile, saw a drag in Furby, My Little Pony and Nerf Rebelle products.

United States toymaker Hasbro reported a lower-than-expected decline in quarterly revenue, helped by strong demand for its Jurassic World- and Star Wars-themed toys.

Shares climbed more than 6 percent in midday trading Monday.

Still, revenue topped analysts’ average estimate of $773.1 million, as said by Thomson Reuters I/B/E/S.

Net revenue fell to $797.7-million from $829.3-million.

Net income attributable to Hasbro rose to $41.8-million, or 33 cents per share, in the second quarter ended June 28, from $33.5-million, or 26 cents per share, a year earlier.

Deborah Thomas, chief financial officer, said: “Our second quarter results came with numerous challenges, including a significant negative foreign exchange impact and difficult year-over-year comparisons in several brands”. Five analysts surveyed by Zacks expected $781.1 million.