Twitter announces partnership with CBS News for next Democratic presidential

Twitter is partnering with CBS for the second Democratic Presidential debate of 2015. The data – collected by CBS staff and on-site Twitter employees through Twitter’s curation tools – will include analysis on reactions that could include sentiment scores (positive versus negative wording). The microblogging site is encouraging users to identify their tweets with the hashtag #DemDebate, allowing them to pose questions and interact with each other and CBS reporters during the debate.

This is the sort of interactive, real-time information that Twitter excels at providing – and arguably a business that Twitter could have invested more in as it grew over the years.

Meanwhile, Facebook previously scored deals to partner with Fox News on the first GOP debate, and with CNN on the Democratic debate.

During the CBS News broadcast of the debate, viewers will see real-time responses to what is said, drawn from Twitter’s users. Additionally, CBS can pull questions from Twitter users. With CBSN President David Rhodes approving of Twitter’s “curator tools” and their ability to complement CBSN’s news coverage, there is a chance that the partnership may start recurring in the future as well. Through this, both agencies aim to incorporate their services in order to make sure that the upcoming debate embeds and delivers current and trending tweets to the news channel’s coverage.

The network also announced that “Face the Nation” anchor and CBS News political director John Dickerson will moderate the debate, which is being held in Des Moines, Iowa at Drake University in conjunction with the Des Moines Register. It will air at 9 PM ET on all CBS News networks, including CBS and CBSN.