Twitter Buy Button Gets Major Expansion To Businesses Of All Sizes

The social network has dabbled with a Buy button and project pages in the past, but on Wednesday it announced partnerships with Shopify, Bigcommerce and Demandware to bring its Buy buttons to more than one million retailers, according to Twitter‘s head of commerce Nathan Hubbard.

The “Buy Now” feature, which was initially rolled out to a small percentage of U.S. users a year ago, allows a customer to buy a product directly from a tweet. As it stands the “buy” button will only be visible to U.S. users, but it is a move in the right direction for Twitter as it trues to build revenue streams.

Tech Crunch notes the agreement with a major retailer like Best Buy shows Twitter is making a serious attempt at boosting its commerce services.

Twitter really wanted to get this one right.

This comes at a time when Twitter is working overtime to boost user growth, after the company’s second-quarter monthly average users grew at the slowest pace since the company went public in 2013. So far social media has not shown itself to be the ideal platform for online shopping, but there is potential.

In addition, Twitter also recently started exploring new ways for people and brands to create and share Twitter collections of products and places.

“What is a connected brand?” she adds. And because Demandware delivers its clients a single code base, the pre-built integration has proven compatibility. Domino’s Pizza is another that made headlines earlier this year for starting to accept pizza orders from customers who sent them a pizza emoji on Twitter, USA Today reported.

The experience works pretty much the same way for Shopify merchants.

The next time you spot a pair of rad sneakers or a handmade iPhone case on Twitter, it may be dangerously easy to have it shipped to your door. “For example, if you recommend a product, they can buy it on the spot with just a few clicks”. Shoppers can buy products directly within their timeline on desktop, iPhone and Android.

And in the Q2 earnings call, the commerce part of Twitter’s business came up only once, prompting a mini-dodge from interim-CEO Jack Dorsey.

While it’s now available to millions of merchants, the Buy button will likely take a while before rolling out to mainstream adoption.