Twitter causes a stir in markets with shares surging amid bid rumours

Twitter‘s user base has been somewhat stagnant. And despite the rollout of much-anticipated features, it looks like the firm may ultimately be gobbled up by larger companies…

Here is a look back at what Recode had to say on why Salesforce and Google would be interested in buying Twitter.

“And its board is said to be largely desirous of a deal”. The shares were down nearly 20 percent this year before the surge Friday.

There are actually several companies that have in the past, shown interest in buying out Twitter.

Rumours are starting to swirl again around a potential bid for Twitter.

Despite having millions of active daily users, Twitter continues to struggle financially compared with other social media powerhouses out there like Facebook. Salesforce only has half the needed money in its cash reserves for a buyout, TechCrunch reports.

Twitter Inc. (NYSE:TWTR) shares surged 19.89% to $22.33 as of 11:13 AM EDT today. Potential bidders are Salesforce and Google, among others. According to Wall Street analysts, Twitter is being pursued not only for its social media capabilities, but also for the data that is generated by subscribers.

As rivals such as Facebook’s Instagram and Snapchat gain traction with advertisers and social media users, investors have questioned how long Twitter could persist as a stand-alone company.

The New York Stock Exchange ahead of Twitter’s IPO. Before Friday, the stock had fallen 30% over the past year, and it remains down 69% from its all-time high. Twitter has had trouble growing its advertising revenue, and the Internet’s biggest advertising company has no small amount of expertise in that area.