Twitter launches new curated news service called Moments

A new “Moments” feature that promised to let people quickly tune into “the best of Twitter” made its debut in the United States with a promise it would spread wider in the coming months.

A fresh lightning bolt icon at Twitter chooses individuals to lists of “minutes” that guarantee to stick out in the maelstrom of tweets, in accordance with Muthukumar.

It forms part of Twitter’s attempts to make its service more appealing for novice users or those that have used Twitter and then left, feeling a lack of engagement.

Hundreds of millions of tweets are fired off daily on Twitter, among them comments from world leaders, celebrities and people in the midst of dramatic events, according to product manager Madhu Muthukumar. Twitter’s chief financial officer, Anthony Noto, tweeted a few examples, including a Moment reviewing the Seattle Seahawks victory over the Detroit Lions last night, which pulled in videos and photos from before, during and after the game from teams, players, fans and sports commentators.

The Moments feature was added to Twitter applications for smartphones powered by Apple or Android software and to Twitter’s website accessible from desktop computers.

A single tap gives users a fuller view of the Tweet, which they can favorite, Retweet and more.

Moments are often updated as new information or great Tweets become available.

Although, a Moment shared by someone in the USA they will pop up on timelines on users elsewhere.

Indeed, the small collection of curated results, compiled by Twitter staff, seemed limited to an extreme compared with Twitter’s typical flood of tweets, which can easily overwhelm many users.

Twitter is initially partnering with the Bleacher Report, BuzzFeed, Entertainment Weekly, Fox News, Getty Images, Mashable, Major League Baseball, Nasa, the New York Times, Vogue and the Washington Post.

“This suggests that in general, users of lower income use social media more for personal communication, while the ones with higher incomes use it for more “professional” issues”, the study’s authors wrote. The Twitter community continually surprises with wonderful storytelling and creativity, and Twitter looks forward to seeing new and exciting uses of Moments from more partners soon. When that story ends, so do the Tweets, leaving their timeline just as it was before. Those on a higher income spoke more frequently about politics, and were more likely to express fear and anger on Twitter.