Twitter now lets marketers access every public tweet ever made

Gnip’s Historical PowerTrack and 30-Day Search API tools were developed with these [data from Twitter] pressing customer needs in mind.

Twitter is making it easier for enterprise users of its platform to dig through their historical tweets in search of insights to help them better connect with customers and partners. The social networking platform has unveiled an API that allows companies to view more than 500 billion tweets spanning over nine years.

Twitter is opening up its entire archive of tweets to marketers via a new Full-Archive Search API.

They can also use it to analyze tweets to see the most effective way to get the users attention when launching a product or an advertising campaign. Whenever one wants to access a tweet about anything, he can use this tool to look for those tweets. Today we’re extending our historical product offerings with the launch of our Full-Archive Search API.

For a long time, Gnip was the only place where marketers could access Twitter data in real time, and now the social network is giving the Gnip staff credit by integrating and expanding their original services. Its most recent earnings report for Q2 2015 showed the company had quarterly revenues of $502 million, up 61 percent over the same quarter in 2014, and 316 million monthly active users, a 15 percent increase over the 308 million users reported in Q1 2015.

Gnip, a social media data company bought by Twitter in 2010, is in charge of creating this feature, which will let other software developers create tools to flip through the archives back to Jack Dorsey’s very first tweet: “just setting up my twttr” in 2006.