Twitter opens up publishing tool “Moments” for all

Twitter partnered with third party services commonly used by publishers including Spredfast, Dataminr, ScribbleLive, Wayin, and Flowics to make the new system more convenient for publishers.

In a blogpost on Friday, October 23, Twitter announced that it had started testing Promoted Moments in the United States, a new native ad format with selected brands.

Twitter Moments are found under the new “Moments” section on Twitter, and are home to curated tweets that touch on trending topics and notable world events.

Publishing and customizing the way tweets look on outside websites has never been easier.

The company also says this is just the beginning of its exploration into how brands can integrate into the Moments feature.

What Twitter has done is simplify the process for telling stories on the app by providing users with a complete “end-to-end ecosystem”.

News publishers and other news sites can use Publisher’s features to customize how tweets get embedded on their sites; while app developer or other Twitter users can also use it to make a collection of tweets that is themed to suit a goal on their sites.

Twitter product manager Michael Ducker described embedded tweets (tweets that appear outside of Twitter – in articles, on a site etc.) as the modern day pull-quote, reaching a far larger audience than Twitter itself.

“Previously, when you wanted to publish a great story with Tweets, you had to manually manage a bunch of Tweet IDs, and embed them into your app or website one at a time”, Twitter wrote in a statement.

Though at the first glance the tools seem to be targeted toward publishers, Twitter noted these tools can also be beneficial for developers who can use them to create custom tweet timelines in their apps.

On the other hand, Curator is the tool you need for discovering more relevant tweets. This potential reach is crucial for the company’s growth.

The free new tool, Twitter Publish, enables users to arrange their embedded tweets into a far less clunky, better-looking display.