Twitter Revamps Timeline – Beginning of the End?

The stalled growth in the average number of active monthly users came despite various changes introduced to make Twitter easier to use and its website more engaging.

The number of active Twitter users failed to rise in the last three months of 2015, the social network has reported, as it continues to struggle.

The company claims that Q4’s stagnant user numbers are due to a combination of seasonality (the quarter generally sees slow user growth) and the fact that it sent fewer emails asking users to return to the site.

In the final quarter of 2015, Twitter booked sales totaling $710m, up 48 per cent on the year-ago period, but made a net loss of $90m, which is better than Q4 2014’s $125m loss.

Twitter officially announced its introduction of an algorithmic timeline prior to the call.

You may have heard about the fury last week over a rumored change to the way Twitter organizes Tweets. When will I get this new timeline? . The new timeline ranks tweets by quality and its additional feature that based on the algorithms that power Twitter’s “while you were away” feature.

On the algorithms: Twitter is NOT ditching the reverse-chronological timeline entirely, as feared in some quarters. The volume of comments led CEO Jack Dorsey on Saturday to tweet that the company “never planned to reorder timelines” in the coming week.

“Twitter is looking kind of old now that there are younger, sexier platforms out there”, Messner told the Associated Press. Well, so is the complaining to go along with it, at least when it concerns social media sites.

“We’re going to improve onboarding flows to make sure you easily find both your contacts and your interests”. Twitter began rolling it out on Wednesday, but most of us won’t see it in our feed for another week or two.

Dorsey also laid out some of the ways that Twitter can help people understand it better, including live streaming video and integration of Periscope streams.

Twitter also failed to beat expectations on revenue, which seemed possible after other Web-advertising companies including Alphabet Inc.

He said an initial rollout of the feature with a select group of users showed improvement in “pretty much every metric across the board”: more tweeting, more retweets, more likes.