Twitter signs multiyear deal with NFL

On the other hand, Glenn Brown, head of Content Partnership and Amplify at Twitter said the company’s users and brands will now get more NFL video and news faster than ever before.

The companies plan to offer official NFL content created for the Twitter platform over the Internet and on mobile devices.

This is an extension of a deal the NFL first signed with Twitter in 2013, and renewed again past year.

Investors have sacked Twitter for its execution problems. In addition to highlights, under the new content deal, users also would have access to content including breaking news and analysis, best plays, custom game recaps, infographics, behind-the-scenes content and archival video.

While things at Twitter seem to be in a bit of a freefall lately, with its stock hitting an all-time low last week, there is one sign of life: no matter what happens, or how much user growth slows, the company always seems to be able to snap up significant media partnerships. That’s a change from previous “Amplify” deals, where Twitter and its media partners both sold the stuff together.

Stay tuned for more football news on Twitter.

So users who follow the NFL’s Twitter account will see plenty of video highlights and what the league hopes will be unique content. Re/code notes that the NFL also has content deals in place with Facebook and YouTube and it speculates that the league will look to further its reach with other digital deals down the road.

“There is a massive amount of NFL-related conversation our fans, teams and players are having on the platform”.

Re/code also speculated that this was part of Twitter’s Project Lightning. Vine shows short clips of video in a loop, while Periscope allows people to stream live video on Twitter.

According to the filing with the Securities and Exchange Commission, Dorsey spent around $875,000 to buy 31,627 shares.

Twitter shares surged more than 9% in afternoon trade Monday, a day in which an analyst upgraded the stock.