Twitter to name Dorsey CEO

Dorsey became the CEO in 2007 but was ousted the following year as his leadership was branded as subpar by fellow founder Williams. Reports suggested Dorsey’s attention was on other projects, and he struggled to manage frequent outages during a period of exploding growth.

Dorsey’s greatest challenge in the CEO role will be twofold: to take Twitter beyond the domain of journalists and Internet-natives to the mainstream, and to actually start generating consistent revenue. “Dorsey would have a fiduciary duty to pursue both parties” best interests, lawyers said, which could pose problems.

However, this wouldn’t be the first time that Dorsey would take the reins of the company – he served as its CEO since the company’s founding but was sacked in 2008, mainly because he was considered to have a problematic management style and was offered a “passive chairman role and silent board seat” instead.

Earlier this month, Twitter announced a partnership with Square that would enable users to make political donations directly through the site. Twitter now has 316 million monthly active users, which lags behinds Facebook’s massive 1.5 billion.

Jack Dorsey, interim CEO at Twitter, may soon occupy the full position, observers say.

Working two jobs is hard, let alone, running two companies, but Dorsey has experience with the balancing act. While Twitter’s head of global monetization Adam Bain, was also favored by many in this regard given the man’s popularity inside Twitter, he refused to take up the job as long as Dorsey wants it, reports Re/Code, as it cites unnamed sources.

Analysts generally liked the concept of Dorsey returning to the helm of the microblogging service on a permanent basis.

The consultant added that in Square’s case investors would need to be “compensated” for a CEO that is unable to exclusively focus on the company.

Twitter is trading under $25, below its $26 initial public offering price.

Mostly, though, this is a big positive for Twitter, as Dorsey has the gravitas and the respect to lead Twitter during its most trying time, as user numbers remain stagnant, executives are leaving in droves and the company’s stock price continues to fall.