Universal Music makes The Weeknd, Taylor Swift and other artists available on

There has also been new “expertly-programmed” playlists added to showcase the Universal artists.

Downloaded songs from UMG will, like any other Prime music output, be shepherded and guarded by Amazon’s proprietary app solutions for Android, iOS, Fire, Amazon Echo and other authorised devices and services, with availability dependent on continuing licence agreements on a wholesale or individual (per artist/album) basis, so it’s “yours for now”.

It’s an important deal for Amazon’s streaming music service, available on to members of its $99-a-year Prime subscription offering.

Compared to Spotify and Apple Music, Prime Music does not have a large catalog of music.

The UMG license grants Amazon Prime users access to a catalog that includes Eminem, Drake, The Weeknd, Katy Perry, Luke Bryan, Lana Del Rey, Maroon 5, Ariana Grande, The Weeknd, Ellie Goulding, and Lorde, just to name a few.

“We are pleased to make a selection of our catalog available on Prime Music”, said Francis Keeling, Universal Music Group’s Global Head of Digital Business.

Enter Amazon Prime Music, which now has a few “content” to complement every possible product on this Earth.

Today, it becomes a more complete service that you’re more likely to use-because it’s getting music from Universal Music Group, the lone major label conglomerate that has refused to ink a deal with Amazon. It’s unknown how the choice is being made about which albums will be available, but it’s a good start for Amazon Prime Music catching up to rival services.