US shooting: My heart with family, says Zuckerberg

Diamond Reynold: Accident or murder? Diamond Reynold’s 4-year-old daughter remained out of sight in the backseat of the auto while the horrific scene unfolded.

Throw in Facebook’s long history of cultivating a feeling of safety within its blue-and-white virtual walls through unpredictable moderation and aggressive content policies, and the complications of Facebook’s new commitment to livestreaming become clear.

Castile’s shooting came shortly after another man was shot by police in Baton Rouge, Louisiana.

Reynolds’ video, and the ambush videos from Dallas, are now on the site accompanied by warnings.

Facebook’s claims that its approach to graphic content in the case of live video is the same standard it applies to all content. For millions, Facebook Live is a way to broadcast a wedding reception, a vacation video, or a harmless political rant. That we share has always been more important to Facebook than what we share. Facebook prioritizes live video in your newsfeed but doesn’t have to reveal editorial transparency like a traditional news outlet does. In the face of tragedy, Reynolds is shockingly calm, using a level tone while speaking to the officer screaming and cursing at her. “Whether it was done automatically or manually, it doesn’t matter”. “I wanted the people to determine who was right and who was wrong”, she said.

For many media companies – broadcast, cable, and Internet – this was the week Facebook Live got real. If the snipers had cohorts in the crowd, or simply knew that participants like Bautista would be present and live streaming the video, all they would need is a smartphone to gather this kind of intelligence. The reports shattered a presumption that the listing was a purely data-driven ranking.

The recent Minnesota shooting uncovered an ugly face of Facebook Live, one that the tech company is not ready to own.

We all want to see an end to violent deaths, both of civilians and policemen, and perhaps Facebook Live can help bring this about. These focus on a news event, like the presidential campaign or the Orlando, Florida, mass shooting. The mundane could become the suspenseful, Zuckerberg said, because viewers wouldn’t know what would happen next. Some psychologists have suggested that persistent racism, expressed so tangibly by videos like Reynolds’s, can cause PTSD in African-Americans. The company doesn’t proactively monitor for violating posts, she said.

Facebook’s Community Standards team, which operates 24/7 worldwide, reviews a content even if the content has a single report flag. Videos that contain graphic content can shock, offend, and upset.

Diamond Reynolds cries after addressing a crowd about the death of her boyfriend and “best friend”, Philando Castile. Content that is graphic or violent in nature will not be a premise to take it down.

While the social media giant grapples with the complex dilemma, the instances of graphic crime are becoming frequent. A reviewer can interrupt a live stream if there is a violation of our Community Standards. “In those situations, context and degree are everything”, states Facebook.

One video shows the moments immediately after Castile was shot and killed, streamed live by his girlfriend, who was sitting next to him.

Social media expert and President of JRM Comm Jason Mollica agrees that Facebook Live can fulfill a valuable role. Facebook deleted the video.

“While I hope we never have to see another video like Diamond’s, it reminds us why coming together to build a more open and connected world is so important – and how far we still have to go”, he said Thursday evening in a Facebook post.