User Growth Stalls for Twitter

Investors are anxious about Twitter‘s slow user growth, ability to attract new users and the amount of time every user spends on the site or app.

The social network is still a giant in its industry, with 320 million active users monthly on average, but that number is essentially unchanged from the previous quarter, indicating flat growth.

Twitter number of users fell far short of other competitors; Zuckerberg’s Facebook enjoy 1.6 billion user, Google on the other hand has eight products with over 1 billion users each. “Our work will take time” before the company can create long-term shareholder value, said Executive Chairman Omid Kordestani on a call with analysts.

Twitter’s biggest problem stems from its inability to make most of its users feel personally connected to what’s being shared on the service, according to Gartner Inc. analyst Jennifer Polk.

Dorsey has also experimented with changing one of Twitter’s signature features, by expanding the 140-character limit. Twitter just announced a new feature that allows users to see the “best Tweets” at the top of the timeline, but it’s optional and doesn’t alter the overall layout.

To check the feature out now, go to the timeline section of settings and choose “show me the best tweets first”.

Twitter has made a dramatic product change, saying it will recast the way it displays tweets by customising them to individual users, instead of uniformly displaying tweets in reverse chronological order.

SAN FRANCISCO – Twitter is tweaking the way that tweets appear in its users’ timelines in its latest attempt to broaden the appeal of its messaging service. “There’s an opportunity to fix broken windows and confusing aspects that are inhibiting growth”.

Twitter has struggled to grow its user base quickly enough to satiate Wall Street, and initial news of the decline seemed to fulfill investors’ collective nightmares about the company’s future.

Dorsey, who is also CEO of another publicly traded company, payments firm Square, has been off-key with new features, though.