Verizon to Share ‘Super Cookie’ Data With AOL’s Ad Network

The deal sought to give Verizon greater reach in its web advertising branch, an area AOL has concentrated on since abandoning its ISP business.

The reality may lie somewhere in between, but be assured you’re going to see a lot more of this kind of advertising in the coming months.

Privacy champions claim that Verizon and AOL’s utility of the identifier is tricky for 2 considerations: Not only will be the persistent trackers activated naturally, nonetheless it…

Following Verizon’s .4 billion AOL acquisition in May, the two companies announced this week they’re combining their advertising networks for increased user tracking. This news came in May and by June Verizon had successfully acquired AOL. (The data is anonymized to make it harder to link back to you, but privacy experts say no amount of anonymizing is ever really foolproof.) Depending on your perspective, Verizon’s plan could allow AOL to serve you with better ads.

The separate Verizon Selects program uses the same information, along with information about customers’ use of Verizon services, including mobile Web browsing, app and feature usage, and location of the device.

The organization has redesigned its security strategy, saying that it now shares one of a kind recognizing data about clients of its cellular telephone system with the AOL Advertising Network, which guarantees as clients 74 of the main 100 sites followed by ComScore.

“The Relevant Mobile Advertising program uses your postal and email addresses, certain information about your Verizon products and services (such as device type), and information we obtain from other companies (such as gender, age range, and interests)”, Verizon said. Verizon’s advertising program puts the lie to such pithy remarks.

“The FCC launched a probe into the program and as a result of the concerns, Verizon let customers totally opt out of the program that put the super cookie into their mobile browsers”, TechCrunch said, noting that AT&T Mobility “stopped that practice in November 2014 after a public outcry”. You need to opt-out if you do not want to be tracked, and especially given its lack of HTTPS protection, we’re figuring you should do that.