Watch Adele Surprise Adele Impersonators

The NY Times is reporting that the leading streaming platforms were informed yesterday – less than 24 hours before the actual release – that the album would not be made available on their growing digital catalogs. In this new video, a group of auditioning Adele impersonators got a surprise from a rather nosey (ahem) performer among them.

Adele’s 25 album is out now.

“If all artists did this, we wouldn’t have the growth in subscriptions we have”.

Adele’s latest album, “25” was highly anticipated by her fans since her fresh single “Hello” was teased a few weeks ago.

The singer has decided she will not release the album on streaming networks however and you will have to go and hand over your hard-earned cash for an album of heartbreaking ballads. Sources say the set is on track to sell at least 2.5 million in pure album sales in its first week, and sold more than 900,000 copies alone through the iTunes Store on its first day of release.

“25” being held back from streaming isn’t a surprise: what will be far more interesting will be how soon the album makes its way on to Spotify, Apple Music and rivals. However, in reality not all artists are able to make those same choices, he added. Much like Taylor Swift did with last year’s “1989”, Adele and her team’s decision not to stream “25” right away should generate a massive opening sales week. “One individual artist is not going to change the inevitability of streaming”, he said.

It was announced earlier this week that the 27-year-old British singer wouldn’t allow sites like Spotify and Apple Music to stream the record.

Before now, it had been announced that an enhanced version of Adele’s new work with extra tracks would be available through retailer Target, but no plans for streaming had been announced. The last album to ship more than that would have been NSYNC’s “No Strings Attached”.

Journalists who had access to the advanced copies, pulled out his critical side and said that while “25” would not have the same seminal experience as the one with the album “21”, fans would not disappointed on it.

If boomers and gen Xers are still buying music because it’s what they’ve always done, millennials and whatever it is we’re calling the teenagers that follow them will have no choice if they want to hear “25”.