Watching Super Bowl 50 Online Easier Than Ever

But this year, so many ads have been released online, it makes you wonder, who needs to watch the game to see the ads anymore? Professor Charles Weinberg of the UBC Sauder School of Business has studied how marketers use the Super Bowl to gain a leg-up on the competition, particularly in the movie industry, and says it pays off for some advertisers, but not all. Damon Holowchak with the Donnelly Group says most of the organization’s pubs are nearly sold out.

In 2015, NBC charged Super Bowl advertisers a base price of $4.5 million per ad. If you think that sounds expensive, brace yourself because CBS jacked the price up to $5 million for this year’s Super Bowl.

“For that much money, companies want to create a Super Bowl experience”, she said.

I am a little disappointed Coldplay is headlining the show this year, but let’s be honest, were they really going to get a performer better than Beyoncé? “The Super Bowl is America’s great campfire”.

Humber College advertising instructor Michael Rosen said the CRTC decision wouldn’t have a big impact for the advertising industry in Canada because Canadian companies, while they do spend more during the Super Bowl, don’t go all out as the Americans do. Who can forget the last three years of majestic, gorgeous horses with precious puppies.

And would advertising an online marketplace in Sunday’s Super Bowl be a wise use of funds?

Most advertisers won’t have that kind of luck, even if they produce the most-popular advertisement of the game, but they will have a chance to make a mark on consumers’ memories at least for a few weeks or months. Bell and the National Football League are appealing the ruling, but if they fail, Canadians tuning in to the game next year will be able to switch over to Fox, which has next year’s US broadcast rights, to view the American ads. It has been reported by the brand that from 1973 to 1994 while they ran Super Bowl ads, including the famous attempt to break the lock with a single gunshot, their annual sales jumped from $35 million to $200 million.

There’s nothing quite like a Super Bowl ad that falls short.

Check out some of our favorite ads that leaked before Sunday’s big game. “If you can combine two or more of those in one ad, you’ll likely get a “top 10″ placement”. Although it costs millions for airtime (plus the cost of producing the commercial), marketers are counting on their ability to convert their investments into wins for their brands.