Weight Watchers stock soars as Oprah ad begins to air

The weight loss company’s shares are up almost 30 percent since Winfrey posted the ad to her Twitter account, according to Bloomberg Business.

Weight Watchers is soaring Wednesday after the company’s first advertisement featuring Oprah Winfrey was released online.

Along with candid home photos, Oprah said: “Inside every overweight woman, is a woman she knows she can be”.

“Nothing you’ve ever been through is wasted”, the television host, who purchased ten percent of Weight Watcher’s shares back in October, proclaims.

The stock price of Weight Watchers International, Inc.

Oprah Winfrey has spoken about her battle to lose weight and keep it off in a new advert for WeightWatchers. I feel that way and I know millions of other people feel that way.

The main driver was the recently launched video campaign of Oprah Winfrey regarding weight management.

Winfrey’s best friend, “CBS This Morning” co-anchor Gayle King, also participates in Weight Watchers.

However, she still struggles in certain parts of her life, as this recent ad for Weight Watchers proves.

“I believe in the program so much I made a decision to invest in the company and partner in its evolution”, she detailed.

(-) JOB, Reports 33% increase in Q4 revenue over year-ago levels to $12.5 mln but did provide Q4 net income figures.

Winfrey joined the program in August and lost 15 lbs.by the time she appeared on The Ellen DeGeneres Show in late October. That stake is now worth more than $148 million.