What we know about Apple Watch sales…so far

Apple lumped revenue from the Apple Watch into its “other products” category.

Nevertheless, Apple set a third quarter records – quarterly revenue and net profit of $49.6 billion and $10.7 billion ($1.85 per diluted share) respectively, and a gross margin of 39.7%.

While Apple Inc. (NASDAQ: AAPL) does not want to give a lot of specific information about sales of its new Apple Watch, that does not stop the rest of us from speculating what sales of the device might have been in the second quarter.

According to Cliff Raskind from Strategy Analytics, worldwide smartwatch shipments are up 457 percent annually from 1 million units sold in Q2 2014, topping 5.3 million units shipped in Q2 2015.

The company told investors in March it wouldn’t be breaking out Watch numbers on earnings reports to keep competitors in the dark about the overall market. “The ball is now in the court of rivals, like Samsung, to respond”, Neil Mawston, executive director at Strategy Analytics, said in a statement.

On Wednesday WatchAware reported on new findings by research firm Strategy Analytics claiming that the Apple Watch is already the “star performer” of the smartwatch industry.

Apple lost £40 billion in value in just three minutes on Tuesday evening after it refused to say how numerous internet-connected devices it has sold.

The fall comes in spite of what boss Tim Cook called “an unbelievable quarter” in the three months to 27 June.

Apple reported $5 billion revenue from sales of digital music, apps and e-books, as well as services like AppleCare, Apple Pay and other sources.

Apple Shares, which had dropped 1 percent to $130.75 on Tuesday, fell sharply, losing more than 8 percent in after-hours trading.

“Apple and Samsung together account for 8 in 10 of all smartwatches shipped globally”, Nair said.

Cook said that the Apple Watch did exceed the company’s expectations. He said he would also expect a decline in sales following launch, especially as the first half of the year draws to a close.

Gene Munster, an Apple analyst with Piper Jaffray, estimates 2.5 million watches were sold, slightly higher than Huberty, but disappointing all the same.

Apple has only officially admitted that the Apple Watch outsold the iPad in their respective first 9 weeks on sale.