Why is Facebook Inc (NASDAQ:FB) Telling Marketers To Advertise On Television?

As a result of these new features, advertisers would be allowed to buy ads dependent on how many people they will reach, and these will be targeted more specifically than what can done on television.

A phone companys ad reaches a consumer looking for a new wireless plan. That said, it is safe to conclude that Facebook is tapping into the power of television as long as it exists to improve its own digital platform, and it will work to turn off television. On Tuesday, at the Advertising Week in New York, Facebook COO Sheryl Sandberg stated that many Chinese companies are trying to connect to global consumers. But, as brands invest more in video on the social platform, Sandberg acknowledged that marketers are concerned about what they’re paying for and how it’s measured.

The Facebook app is now one of the most popular smartphone apps in the entire world and it generates over 75 percent of the overall ad revenue on smartphones.

Facebook wants TV ad dollars, so it took a page from YouTube’s playbook – and started behaving like TV. Advertisers will spend more on digital advertising than on TV advertising by 2017, the firm said. In a few ways, there may be no better time for traditional media companies to win back advertisers as online marketing becomes rife with concerns about fraud and new software that lets people block ads on mobile devices.

China is an important market for the social network.

While TV viewership is often huge, especially for live sporting events, a few advertising experts say digital advertising has the upper-hand.

Facebook’s new ad tools will also provide advertisers with an additional avenue to consider aside from Google’s YouTube, Eileen Ooi, general manager, Maxus Malaysia, said. If you wished to advertise a specific product or service to a particular subset of users, there is only so much one can do to an ad on TV to ensure this.

Facebook unveiled a slate of new advertising tools on Sunday luring more advertisers onto its platform. It says that carousel ads have proven to be “amazing” storytelling tools for brand marketers and that pairing video with the carousel format gives marketers more options for compelling storytelling in News Feed. Its ad sales team now can sell commercial time that guarantees brands will reach a specific audience rather than those defined just by age and gender, said Michael Strober, Turners senior vice president for client insights and innovation. This year, video views on Facebook have increased 400% over last year’s numbers. Strober said in an interview.