With early early, will Cyber Monday flourish?
By the end of the day, sales are expected to reach $3.36 billion, an increase of 9.4 percent over past year.
$1.57 billion: Spending on “Mobile Wednesday”, a newly minted campaign by eBay, named for the day of shopping ahead of Thanksgiving.
“Millions of consumers shopped over Thanksgiving weekend and reserved a portion of their budgets exclusively for Cyber Monday, knowing that there will be digital deals that are too good to pass up”. This could be a result of consumers wanting to get a head start on holiday shopping.
According to Cnet, a total of $5.27 billion dollars was made through online shopping with Black Friday and Thanksgiving sales combined. An Amazon spokesperson just told us that Amazon is not surprisingly on track to the best Cyber Monday in the retailer’s history.
In the past year, giant retailers, Walmart in particular, have put more and more emphasis on growing their online sales. New deals will be popping up on Amazon every five minutes. Fewer consumers said they shopped traditional stores: department stores: 50.9% (vs. 54% LY), discount stores: 34.2% (37% LY), and clothing stores: 28.4% (32% LY). Walmart’s Cyber Week deals include the ASUS 11.6-inch Chromebook available for only $159 instead of $199 regular price tag.
On Monday, he bought an Amazon Tap smart speaker for $40 off at $90 on Amazon.com and Bluetooth stereo headphones for $30, $100 off the original price.
“One more gift then I’m done Christmas shopping!”, she said.
The term is still used to promote heavy discounts online, even though most people now have constant access to the web via their phones and computers. Earlier on Monday, IBM (IBM) said Cyber Monday sales are seen growing by double digits around the world with pre-holiday online shopping already up nearly 10% over 2015.
Promotions have changed in response to buying patterns.
“It’s really this weeklong flow of deals”, DuBravac said.
From Nov. 24 through 27, Adobe said, US online sales brought in $9.36 billion, a 16.4% increase, with heavy discounts.
Cyber Monday will exceed $2.5 billion in PC-based e-commrce and more than $1 billion on mobile devices, predicts comScore.
The firm projects that “122 million Americans plan to shop online on Cyber Monday, up from the 121 million who planned to participate previous year”.