Would you use a condom emoji?

The use of a condom emoji could also have another integral goal: de-stigmatizing discourse centered around sexual health practices, which a few can find unsettling or embarrassing to publicly speak about. Inasmuch to this, a condom emoji could provide a stress-free communicative medium in the sphere of HIV and STI prevention.

Durex Kenya via Youtube Durex will submit the condom emoji to the Unicode Consortium on December 1, which is also World AIDS Day.

Which can get really confusing.

They are hoping that 1 million users will back this campaign as part of the official submission to Unicode on December 1.

Now a Twitter campaign has been launched to create the world’s first official safe sex emoji.

To make its campaign go viral, Durex has come up with a hashtag #CondomEmojito spread its message and cause.

Durex believes a safe sex emoji might spark a better conversation about protection, as its figures show that 84% of young people say they’d feel more comfertable talking about sex using an icon.

“Many young people have gained their sexual knowledge through their own sexual activity and searching the internet”, explains Dr. Mark McCormack, Senior Lecturer in Sociology and Co-Director, Centre for Sex, Gender and Sexualities at Durham University, UK.

Research conducted by Durex* reveals emojis play a vital role in young people’s conversations around sex with 80% of 16-25 year olds finding it easier to express themselves using emojis and over half of respondents regularly using emojis when discussing sex. If a condom emoji can help people, both young and old, feel more comfortable asking for and discussing safe sex, then it seems like a perfectly reasonable addition to an emoji roster that already includes a unicorn and a taco.

RB* is the world’s leading consumer health and hygiene company. The company employs approximately c. 37,000 people worldwide. We are proud to be Save the Children’s largest global partner, with a new vision to radically reduce one the world’s largest killer of under 5s, diarrhoea.