Yahoo Tries to Get More Fashionable with Polyvore Aquisition

The details of the upcoming acquisition’s financial terms were not given, and the deal is said to be subject to certain unspecified closing conditions.

At Polyvore, community members can arrange and display collages of clothing, or arrange coordinated pieces of home decor.

Polyvore could actually provide Yahoo with new resources, customers and (perhaps most importantly) focus for a number of its digital commerce and content initiatives.

Polyvore features fashion items that people can click to buy from a retailer’s site.

“Polyvore has built an excellent team, a category-leading product, and a strong business based on a highly engaged community”, Yahoo senior vice president of publisher products, Simon Khalaf, said in a statement. “We feel strongly about the Polyvore community and its success”.

The results have been lackluster so far, barely budging Yahoo’s revenue.

Polyvore has offices in Mountain View, Calif., San Francisco and New York, and has more than 20 million monthly users. To funnel millions of users into its search engine, Yahoo has struck deals to pay a portion of its revenue from each search to partners such as Mozilla. Similar to Pinterest, Polyvore is a tool that relies heavily on images to help users find new items they may want to purchase.

Polyvore, which was founded in 2007, has received $22.7 million in funding across three rounds.

Yahoo might be taking some jabs and jibes for its “MaVeNS” digital advertising strategy (or at least for the quirky acronym), but the whole initiative could be getting a serious booster shot.

Polyvore’s other co-founders also have a Yahoo connection: software engineers Pasha Sadri, Guangwei Yuan, and Jianing Hu worked at the Sunnyvale Web pioneer before starting Polyvore. The latest among its business deals is an agreement to buy the social shopping website Polyvore.