YI Technology Enters Mirrorless Market

In addition to 20-megapixel still photos, the camera will also shoot 4K video at 30p and 75mbps in the H.264 codec, not bad for a consumer-level camera. At ¥2,199 ($330) or opt for the more expensive 42.5mm f/1.8 lens for ¥2,999 ($450).

Much like XiaoYi’s other wares, like the Yi action camera, the M1 mirrorless camera will likely be limited to China. Including a fast prime lens in a kit is unique, though it lacks a functional manual focus ring, which again suggests YI is aiming exclusively at entry-level photographers with the M1. The camera features a 20-megapixel Sony IMX269 sensor with a maximum ISO 25,600 sensitivity. There’s no built-in flash (although a hot shoe is present) or an EVF, but what you do get, is a 3-inch touchscreen LCD.

This is featured with mechanical shutter and the quick continuous shooting. The Yiu M1 should launch on September 23, according to Android Central. With the “Master Guide” feature in the accompanying YI M1 App, users can access photography templates, composition guidelines and step-by-step instructions, to shoot like a professional.

The price of this Xiaomi YI M1 Mirrorless Camera is available at $330/£253 which comes with the bundle of 12-40mm f/3.5-5.6 lens or $450/£345 with a 42.5mm f/1.8 lens and having more than a modern Leica cameras. The camera’s interface is also said to be designed keeping in mind the user friendliness of today’s smartphones.

To view the YI M1 in person at Photokina 2016 in Cologne, Germany, please visit YI Technology booth A-032, Hall 09.1.

YI believes that the very best imaging and sensing technology should be easy to use and accessible to everyone.

The Output which is promised to give the solid performance apart from the cost and Looks of the camera.