You Can Now Donate To A Political Candidate Straight Through Twitter

Twitter partnered with Square, a mobile payment company, to allow candidates to set up an account and tweet a link with a “contribute button”.

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For example, July FEC reports showed grassroots-backed candidates like Bernie Sanders and Ben Carson took in over 80% of their donations from donors giving under $200.

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For political campaigns, the clear advantage is being able to tap into grassroots donations from a large, and potentially new constituency that goes beyond their established fundraising lists and targets.

“There hasn’t been to this point a lot of success with an application that makes it possible for you to quickly and easily and simply make contributions without leaving the platform itself”. Campaigns can pay to promote tweets soliciting donations to specific users.

Twitter has attempted to ramp up its outreach to political campaigns in the 2016 elections with ad sales and other offerings.

Twitter introduced a new feature Tuesday-one day before the second Republican debate-that allows political candidates and advocacy groups to raise money. And the timing is not a coincidence, says Twitter. But once that’s done, all it takes is tweeting their custom Square Cash URL or Cashtag and Twitter will automatically format the tweet to include a donate button.

Republican and Democratic candidates are competing for party nominations to run in the November 2016 presidential election. “This was an incredible opportunity for us to simplify and streamline”.

Politicians from Hillary Clinton to Donald Trump have tapped into Twitter to engage with voters and win support, and some dozen presidential campaigns have already signed up for the new service, according to the New York Times.

Because you didn’t already have enough ways to transfer money online, Twitter now offers the ability to make political donations through tweets.