You can now make actual Coke at home

GMCR has finally launched its much-hyped product – Keurig KOLD brewer.

Kelley said that Kold will earn its space on the counter, given that people drink a variety of cold beverages more often than hot drinks.

The system will dispense both carbonated and non-carbonated sodas, flavored waters, iced teas and sports beverages, using single-serve pods. And it’s a mixture of brands that consumers are very familiar with like Coke and Sprite, Diet Coke, Coke Zero, Fanta, Dr. Pepper, Canada Dry. Meet the $370 Keurig Kold system which, born of a partnership between Coca-Cola and pop-coffee brewing giant Keurig, is built to transform ordinary domestic H2O into sparkling confections of the ubiquitous brands you may or may not love but certainly recognize. However, at the end of the day Keurig Kold is a machine that starts at $299. The KOLD™ pods ($4.49-$4.99 SRP for a four-count box) along with additional drinkmaker accessories, such as storage carousels and a variety of specialty-designed glassware, are now available on www.keurig.com/KOLD.

New new Keurig Kold with its top open.

The Kold, which was released on Keurig’s website today, will slowly be making its way across brick-and-mortar locations throughout the rest of the month.

Currently, the analyst consensus on Keurig Green Mountain is Hold and the average price target is $74.25, representing a 39.6% upside. However, the machine merely infuses carbon dioxide, the ingredient that is responsible for the “fizz”, into the water, which can later be used to make soft-drinks.

The machines will roll out slowly in what Keurig executives have described as a “disciplined, measured launch”. “Maintaining an effective ground game will ensure consumers are experiencing the system and tasting the beverages for themselves – which will expand our installed base”, Murphy said.

For one, Keurig Green Mountain’s stock price has been relatively unaffected by the news, hovering around $53 per share Tuesday morning.

Other analysts said the pricing on the cold drinks line won’t help Keurig and places even more pressure on its main coffee business.

The Zacks Rank #4 (Sell) company produces coffees, teas and other hot beverages that are sold in K-Cup and Vue portion packs especially made for the single-serve Keurig brewers.

Coca-Cola in particular is betting big on the product, with a 16 percent stake in the company, reported the Advertising Age. (GMCR) is a specialty coffee and coffee maker.

Brian Kelley, president and CEO of Keurig, doesn’t believe price will be an issue for the new machine and fully expects Keurig Kold to change the way consumers get their cold beverages. As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world.