YouTube is Disabling Monetization on Non-Advertiser-Friendly Videos

“While our policy of demonetizing videos due to advertiser-friendly concerns hasn’t changed, we’ve recently improved the notification and appeal process to ensure better communication to our creators”, a YouTube rep said in a statement. YouTube, for their part, says the controversial standards have been in place for a while. Phil was understandably annoyed by this, saying “So before you were just turning off ads and not emailing us?” and expressing his frustration with their suggestion to appeal, “Given that numerous new appeals are putting ads back on videos, how much Ad money has Youtube incorrectly denied creators in the past?”

On August 31st, creators across YouTube received notifications from the video site. While it’s important and understandable that YouTube would like to earn money (duh), succumbing to the will of advertising committees and sales reps sets a frightening precedent for the long-standing video outlet.

This week, YouTube began rolling out changes to how it notifies its users about “demonetized” videos. This policy has been in place for some time, the difference now is that YouTube is being more transparent when taking action against videos that violate the policy.

On the YouTube Help page, it states that creators who’ve posted content that’s “not advertiser-friendly” will be alerted directly either via email or a yellow dollar sign in the video manager that will notify them of demonetization.

In most cases, the amount of money this generates is pretty inconsequential, but for YouTube’s most popular content creators, the amount of money their channels generate can be a significant portion of their income. Many YouTubers are reporting weird instances of demonetized content.

“By covering the real, raw news story and not watering it down, I got in trouble”, he said on the clip, calling it “censorship with a different name”.

According to recent sources, Twitter has chose to take on #Youtube as a competitor, as the company has revealed plans to finance users who create video content for the social media platform.

It’s crucial to note that YouTube offers a caveat to these rules, saying if a video contains inappropriate content, it may still be eligible for monetization if “the context is usually newsworthy or comedic and the creator’s intent is to inform or entertain (not offend or shock)”.

The company states that “inappropriate language, including harassment, swearing and vulgar language” is considered inappropriate for advertising. She said she is waiting to for a decision on her appeal. Once you’ve checked out the video, let us know in the comments how you feel about the new TOS’s, it will surely be a massive topic of conversation over the next few days. “I criticize and ask these questions [because] I love [YouTube] and know they can be better”.