YouTube makes virtual reality push with 360-degree 3-D

You can watch one of the Bud Light’s new 360-degree ads for yourself below.

The company also released some snapshot statistics on video consumption on the site, reporting that time spent viewing videos was up 60 percent over a year ago. YouTube executives continue to say that they expect to launch those this year; most people in the Web video world expect the two of them to be bundled together.

The technology is compatible with YouTube HTML5 Rich Media Mastheads and now TrueView in-stream and in-display units, but content creators will need a 360 degree camera from manufacturers like Ricoh Theta, Kodak SP360, Giroptic 360cam, or IC Real Tech Allie.

YouTube on Android will now show you vertical videos properly in full screen and you won’t have to do anything to activate the feature.

“You’re a massive part of the reinvention of television”.

During a speech at the 6th annual Vidcon event, YouTube CEO announced the YouTube new mobile app.

The connection changes what it means to become a celebrity.

One of the reasons for Youtube’s astounding growth this year has been increase in revenue of their video creators, which is up by 50 percent compared to last year.

Below is our live blog of her talk.

Android users can get the app now, though Apple iPhone and iPad users will have to wait a bit for an iOS version.

Wojcicki also previewed a redesigned mobile app that will offer an easy way for fans to opt-in to all notifications from favorite creator’s channels. “That’s what we have for today”, she said. Video views aren’t a good measure because oftentimes a view is counted when the viewer has only watched 30 seconds (or even less) into the video, and YouTube videos are, on average, longer than those posted to many other platforms (over 4 minutes according to comScore).

On the content creation side, Wojcicki said that Toronto and Mumbai will get YouTube Spaces in the next year, joining recently added Spaces in New York, Sao Paolo, and Berlin as well as the original spaces in Los Angeles, London, and Tokyo.