YouTube reportedly wants to stream movies and TV shows for Red subscribers

But if a WSJ report is to be believed, YouTube is seeking streaming rights to TV series and movies, in the hopes of creating one video service to rule them all.

It seems YouTube executives have been meeting with Hollywood studios and production companies in recent months.

Former programing chief of MTV Susanne Daniels and Kelly Merryman, a former Netflix content executive, are involved in these talks, the newspaper said.

YouTube already offers United Kingdom customers the ability to rent HD movies, but the addition of more premium videos is expected to be included as part of its new YouTube Red subscription.

According to the sources cited by the Journal, YouTube is focusing its efforts on new content rather than older catalogue titles that form the backbone of rival paid-for services. But YouTube’s already shaken that model up with Red, and with premium-only original content already on the way for next year, it’s no big leap to assume YouTube might want to integrate streaming as well. The only comparable company that could beat Google’s resources in original content production is Apple, now the United States’ most profitable company at a turnover of $465 billion. Despite having perhaps the largest share of users watching free videos on YouTube, its recently launched subscription based service YouTube Red is yet to gain traction among users. This streaming service from Alphabet owned company offers its customers total ad free contents from the site. Currently, the negotiations are in early phase, so it may take time before these contents come to YouTube red. Google Play and YouTube deal makers work out of the same office in Beverley Hills and YouTube is said to be working closely with its Google Play partners to negotiate with studios.