Target moving away from gender-based signs

In addition, Target also experienced more than double company average growth in sales of items in categories such as kids, baby, wellness and style.

The company will remove colors from their product passageways that have historically been identified as gender norms.

“This is the dumbest thing I have ever heard”, wrote John Wilson.

Some girls want to play with Legos, and some boys love Barbies – and that is 100 percent okay.

But in an op-ed for Time magazine, parenting journalist Darlena Cunha penned a curt response to these critics.

That can be especially harmful to kids who, as a result, miss out on the lessons taught by toys that are traditionally for both boys are girls. It’s not fair to the chickens that feel like they were born to be a cow.

I truly understand what Target says they are trying to do, but I think this is all one big Jedi Mind Trick.

The move comes after several shoppers criticized the retailer’s gender-specific sections at their stores.

The retailer’s new goal is to defy stereotypes within its aisles after Abi Bechtel, a mother of three, tweeted a photo from inside her local Target store. It was retweeted thousands of times. But the company went on to say that shopping preferences change and to suggest products by gender in some departments is “unnecessary”.

“And we just have to have those conversations, that you can play with anything you want to”, Bechtel said Sunday.

The store said in a release this week they will be phasing out gender-based signage to “help strike a better balance”.

Nevertheless, Target has not always been so amenable to customer complaints. But on Friday, when she got to the store, she happily reported that the sign was no longer there. “And then we are surprised when men grown up and aren’t comfortable changing diapers, when we clearly have steered them away from it all their lives”.

“So the ugly shirt isn’t sexist, it’s just a fun wink!”

What sort of “important questions” did customers raise regarding Target’s gender-based marketing?

The retail giant is bringing the changes to the toys, home and entertainment departments.