Vaio reportedly coming back, with an eye on the high-end

Vaio, the computer business formerly owned by Sony, is taking its first steps outside of its native Japan. But now, the reborn VAIO computers are ready to go worldwide, and the company says it will begin selling them in the US starting in October. In the meantime would any of you guys consider a VAIO computer as your next purchase?

Look who’s back. The Vaio brand will be available in the US again, in a partnership with transcosmos.

He said he believes Vaio can succeed by focusing on the high-end market rather than going for the mass market like Sony did. The weird thing, though, is that the Brazilian market has no info about such new VAIO devices. And now Lenovo is the top PC vendor in the world. On Wednesday, however, the Vaio Corporation announced its PCs would come to the United States this fall. Among the mentioned names in this regard are Microsoft, Apple, and even Sony. The device (as it’s sold in Japan) features a quad-core 2.2GHz Core i7-4770HQ processor, Iris Pro 5200 graphics, 16GB of RAM, a 12.3-inch display with 2560-by-1704 resolution, and up to 1TB of SSD storage.

The company will start selling the Vaio Z Canvas laptop in the US through Microsoft retail stores, as well as online through Vaio’s website, in October, Chief Executive Yoshimi Ota said in an interview. The laptop will be a Signature Edition PC, which means that it will be free of bloatware and other pre-installed software that often slow down the PC. There are a few extra tricks, too-the detachable keyboard charges wirelessly when it’s resting on the Z Canvas, and the integrated kickstand can be adjusted continuously through its range of angles.

But price will be a sticking point.

The laptops will be priced at $2,199 in the U.S. market and cost roughly $1,600 in Japan. It wants to create wearables, communication devices and consumer entertainment robots and is apparently planning a public stock flotation or sale to another company in 2017.