Apple is bringing some killer apps to the Apple Watch

The company has launched two new models of its Apple Watch and disclosed that the new operating system for the wearable will be rolled out from September 16.

Apple also announced some new Watch form factors. Overall, there are 10,000 watch applications now available.

Across the collection, each stainless steel case features an etching of the Hermes signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermes watches.

Apple Watch collections are expanding with new case colors and fresh new bands, including new standalone Sport Bands that range from rich vibrant colors to more neutral tones.

One sport strap comes in bright red and has been produced in conjunction with the Project Red charity, to which Apple will donate a portion of its profits for AIDS research. Also added to the lineup are an assortment of additional bands, including lavender, antique white, stone, midnight blue, orange, and (PRODUCT)RED sport bands, and a two-toned leather Classic Buckle in black or saddle brown. Today, the company is seeking even more developers by giving third-party apps access to more of the hardware features of the Watch.

Now a gold Apple Watch doesn’t have to cost you a small fortune.

Although unmentioned, all product shots included watch faces that seem to be designed by Hermes as well.

Jeff Williams, Apple’s senior vice president of operations, outlined the Watch’s latest third party native apps and a few included professional use cases. These city backgrounds will change depending on the time of day, sync to the Apple Watch wearer’s own time. Time Travel could be useful in many productivity apps where you need to move back and forth. However, with the watchOS 2, applications will run separately on the Apple Watch and the tech giant took the liberty of showcasing some pretty impressive ones at the event. The new colors will be offered for the same price as the current silver and gray models in both 38mm and 42mm sizes.