Apple, redesigning 3rd party boxes for display
Apple has long engaged in these testing procedures to make sure accessories are compliant with its MFi programs, but the launch of the “Apple Tested Cases” page marks the first time that Apple’s prominently shared its testing guidelines with the public.
The company is gearing up to revamp its third-party accessory selection across all of its retail stores by next week by reducing the amount of accessories available in stores to ones sold in packaging co-designed by Apple […].
Once a pariah in the enterprise, Apple has quietly emerged as a darling of executives and professionals because of the ease of use of the iPhone and the iPad. The boxes will seemingly get a larger rollout in the upcoming weeks.
The new requirements for packaging will result in a reduction in the number of accessories. All Apple accessories supplied by these companies will fall in line with the new packaging design.
Also new is a wall of Beats headphones, showcasing Apple’s recently acquired lineup of products.
It’s unclear exactly when the shift will take place, but a previous report from Japanese blog Macotakara indicated that Apple could start stocking products with this new packaging in July.
One such example of how Apple stores are going to look in the future can be seen at the retail store on the Upper East Side in New York where all the accessories seem to have a white packaging and labels, which coincide with most Apple products.
Jony Ive, in his new role as Chief Design Officer, oversees Apple’s packaging, so he might have played a vital role in the change.
According to Apple, they’ve been working with accessory manufacturers for six months in order to co-design boxes.
Do you go to Apple’s Retail Stores to buy third-party accessories for your Apple gadgets? In a memo sent to its stores, Apple stated that the packaging will be mostly white and include a simple font, new images, superior material and consistent compatibility labeling.