Apple: Strong iPhone sales, few details on Watch

Though Apple has often trumpeted sales results for new products, Cook has said he doesn’t want to reveal Apple Watch figures for competitive reasons.

“We’ve been there for every Apple product launch, so we felt we had to be there”, said Chris Huff, who heads application development for the company.

Lastly, Kuo predicts strong performance for Apple iMac models with up to 5.3 million units shipped in Q2 that might soar up to 5.8 million in current quarter. And because of competitive reasons, Apple won’t be releasing the actual figures for some time. Adjusted earnings-per-share are expected to be $1.80, up from $1.40 in the same quarter a year ago.

Chief Financial Officer Luca Maestri told The Associated Press that revenue from the watch amounted to “well over” that $952 million increase.

Nobody outside of Cupertino really knows how many Watches Apple has sold, but the people who own them appear to be quite satisfied with their purchases.

As for trying to guess Watch unit shipments, that depends on the mix of Apple’s differently-priced collections shipped over the quarter. Net income climbed almost 38 per cent to $10.7 billion, while earnings amounted to .85 per share.

Apple got a big boost from new markets like China, which contributed more than a quarter of the company’s revenue, or $13.2 billion. Management has said several times that extraordinary sales in China will not only be the key to success now, but will be the major driver of Apple’s success in the years to come.

The Apple Watch was also rolled out with much fanfare, but the initial buying process was cumbersome.

The company’s iPhone 6 and 6 Plus, which shattered iPhone sales records when it launched, are already 10 months old. This growth failed to impress investors however, as sales of the flagship model just missed Wall Street’s estimates, causing shares in the company to drop sharply directly after earnings were released.

How many Apple Watch units did Apple Inc. Instead, Apple will lump revenue from the watch into its “other products” category, which includes the iPod media player, Apple TV streaming device and Beats headphones. While other PC maker’s sales fall as buyers await the newest version of Windows – Apple continues to make fat profits selling PCs to consumers at high markups. As such, the watch is competing against a range of different products – other smartwatches, fitness and activity bands and even high-priced luxury watches.