Apple Unveils Rebooted TV Set-Top Box

The new App Store on the Apple TV is open to third party apps in the same that iOS is-and the developer beta is open today.

Besides the apps, the new Apple TV’s remote features Siri, enabling users to do voice searches for TV shows and movies.

You can use Siri to search across different sources like Hulu, Netflix, Showtime, or HBO by asking for a specific movie or show, or filtering by cast, director, or genre.

The new Apple TV hardware features a new processor and Apple’s Metal for game developers. Users can press the button and search Apple TV with natural language. Apple displayed various apps from a number of developers, but the ones that has us the most excited are Guitar Hero Live and Disney Infinity 3.0.

The new Apple TV unit will be equipped with the A8 chip, battery life up to three months, Bluetooth 4 capabilities and several sensors.

The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote.

The new Apple TV seems to be all about interaction. Cook says Apple plans to change the way people watch TV, and that is with apps. The remote has volume controls, a navigational touch pad, and Siri. Crossy Road, the popular mobile title will launch with the Apple TV, as well as a new game from Harmonix (Rockband), called Beat Sports. The 32GB model has been listed with an MSRP of $149, with a 64MB box priced at $199. In news that likely has Nintendo anxious , the reworked remote also comes with motion controls, allowing you to swing it around when playing games.