Apple Watch Sales Plummet 90%

The cheaper rubber-banded watch sold 1.91 million units, compared to the 1.05 million estimated sales racked up by the metal-band Apple Watch models, Slice claims.

However, analytics firm Slice Intelligence has pulled together some data that claims to give us an idea of what sales have been like over the past few months.

Slice Intelligence bases its data on analysis of email receipts for online purchases, and originated as a research project conducted by a Stanford Business School professor.

Apple (AAPL – Get Report) stock is falling 0.87% to $124.90 in Tuesday’s afternoon trading session as sales of the new Apple Watch have decreased by 90% since the opening week, according to the consumer spending tracking company Slice Intelligence, MarketWatch reports. Now, the Apple Watch is selling fewer than 20,000, and sometimes fewer than 10,000, a day, according to Slice.

The total number of watches that Apple has sold remains up in the air, as the company refuses to provide any sales updates. The again, at $10,000 a piece (or up to $17,000, if we talk about the rose gold model) the nearly 2,000 Watch Edition units sold have brought Apple several tens of millions of USA dollars in revenue.

The Apple Watch is the first completely new category of product from Apple since the death of the company’s visionary co-founder and CEO Steve Jobs in October 2011.

Its early days yet on the Apple Watch, but investors may have reason to be cautious. A New York Post column by Hailey Eber on Monday was titled “The Apple Watch Is So Bad, I Had To Return It”. But the big question has always been: What is the market for the wearable device beyond the Apple fanatics willing to buy any first-generation Apple gadget?