China fears propel Apple shares toward five-day losing streak

As the first two advertisements in what seems to be a new ad campaign, Apple has chosen to focus on what sets iPhones apart from the competition. Instead of the homogeny that you see with Apple smartphones and tablets, there is actually a thriving and incredibly diverse universe of Android devices out there catering to almost every price point and design taste. WSJ has reported that some component suppliers have already begun manufacturing the parts for the new iPhones in large quantities earlier this month, and Apple is now considering placing orders with a third assembler, Taiwan-based Wistron Corp for the new iPhones. The company’s quarterly revenue was up 24.4% on a year-over-year basis.

In Korea, No. 1 smart-phone maker Samsung Electronics posted a higher profit but less-than-expected revenue, as a shortage of curved screens crimped sales of its highest-priced phone, the Galaxy S6 Edge. While there is a benefit to larger screens such as viewing Netflix content and having a generally easier viewing experience with reading, web browsing, and gaming, the iPhone 6 exists to show consumers that they can be different – and it’s still okay.

Read that as: stiffer competition from Apple for its high-end phones. “Given a lot of the dark clouds we are seeing in China, that has spooked investors”.

Just when you thought the iPhone 6 and iPhone 6 Plus totally obliterated all sales records, you may want to think again.

Who can forget the popular ‘If it’s not an iPhone, it’s not an iPhone’ jibe from Apple towards all its competitors. Apple shares were down 2 percent at $120.15 in afternoon trade and have lost about 4 percent since July 1.

For the near future, the only thing separating Apple bulls from the bears may be their investment time horizon.