Nokia plotting its return to consumer tech market

FRANKFURT/HELSINKI Nokia NOK1V.The person is hiring the services of application specialists, checking new items and looking for earnings husbands/wives while it ink blots its yield to the mobile mobile phone and potential customer computer sector it lonely along with the sell of that phone business venture.

Nokia flogged its handset business to Microsoft, which recently closed it, and focused on making telecoms network equipment. However, CEO Rajeev Suri is planning a consumer tech comeback.

Nokia has slowly been trying to re-enter the market with the launch of the N1, an Android tablet, that went on sale in January in China.

It has also launched an Android app called Z Launcher, which organizes content on smartphones.

Suri said last month that Nokia aimed to re-enter the mobile phone business, but only through such licensing agreements.

Nokia itself is not giving much away about its preparations, beyond saying some staff at the 600-strong technologies division are working on designs for new consumer products, including phones, as well as in digital video and health.

Nokia is reported to be recruiting heavily once again to make dent in consumer areas, with dozens of job postings from the company in California calling for Android engineers, as the company prepared to embrace Google’s operating system fully.

“Rather than doing what it did before and building out an entire manufacturing process, this time it would be looking to license its brand and some of its technology to a manufacturing partner who will do most of the heavy lifting”, Gleeson added. “Barriers to entry in the handset market are lower than ever and nearly anyone can enter the smartphone market”. Microsoft, which makes devices running Windows, saw its smartphone aspirations dashed as the company had to take a $6.2 billion impairment charge on the devices business it acquired from Nokia.

Competing against Cupertino, Calif.-based Apple is a tall order, given the company sold 47.5 million iPhones in its most recent quarter – up 59% from a year ago.