Apple Music, which officially launched Tuesday, has been the focus of the music industry for the last few weeks. At the heart of the strategy is Beats 1, which bills itself as a first global radio station and will be available in more than 100 countries.
Having agreed these terms, Pope says that PIAS endorsed and signed the agreement with Apple Music. “We think Apple Music provides artists with a business model that’s good for the long-term and we look forward to its launch”.
Apple Music already pays artists higher royalties than fellow streaming sites like Spotify – which Swift has pulled her music from – because there is no free model. The service is to start June 30. The 25-year-old singer demanded that the multinational technology...