This strap fixes an Apple Watch to your luxury watch (no, really)

The beauty and finish on these watches will surely make Apple design chief Jony Ive quite happy since he’s known to be a connoisseur of other expensive, exquisitely designed products such as European luxury cars.

Cue up the “I Spent One Month With an Apple Watch Strapped to My Regular Watch” stories.

Nico Gerard created the Pinnacle collection that has an analog watch on one side and an Apple Watch mutated into the backside of the band finally solving a problem that nobody has.

The Apple Smart Watch… a tech wonder, but does it come in chunky gold? If you want to tell the time by looking at an Apple Watch, you flip your arm over. The bracelet is what lets you attach a 38mm Apple Watch.

Pinnacle is a line of timepieces launched today by watchmaker Nico Gerard. The Skyview PINNACLE can be ordered in a standard black stainless steel, or blue variant, for roughly $9,500. “This classic timepiece shows the world you have an affinity for discerning tastes, and provides you with the technology that respects you to the core of your being”, his website states. Do you have a spare $112,000 laying around to spend on a watch instead of buying something practical like a Tesla?

And in case you find the price of the above timepiece not right for you, you can go a little more downmarket and pay only $9,300 to own the Nico Gerard Pinnacle. Though the $10,000 price of the top-end Watch Edition version drew criticism for being outrageously expensive, it’s important to keep that number in perspective.

Nico Gerard CEO Andy Pluemer said this isn’t a stunt. “We have sequenced the production of the models with the limited editions being produced first”.