Tim Cook Invests in Water-Efficient Shower Head Startup Nebia

That line of thinking bodes well for shower head start-up Nebia, which managed to solicit funding from Apple’s chief executive Tim Cook.

The New York Times reports that Nebia has designed a new kind of shower head that it says can reduce the amount of water used by up to 70%.

When Tim Cook isn’t thinking about iPhones and the Apple Watch, he’s apparently thinking about shower heads. “If we can cause a change there through a better experience, then we can really do something powerful”. These microdroplets are supposedly quite luxurious, falling somewhere between the experience of a steam room and an actual shower. In an interview with Mashable, Winter said simply that Cook offers “very thoughtful feedback on the product and on building a long-term company”.

It could pay for itself in a year or two if you have a family that takes long and frequent showers, but the Nebia is definitely a luxury item. The other Nebia co-founder, Carlos Gomez Andonaegui, previously ran a number of investment firms in Mexico City, where water conservation is a big issue.

Philip Winter, Nebia’s cofounder and CEO, repeatedly declined to provide details on Cook’s involvement at this point.

Michael Birch, one of the founders of the private San Francisco club The Battery has also funded the startup.

Nebia is now testing out its shower heads at the campuses of both Apple and Google, and has just launched a Kickstarter campaign to help ship an initial batch to the public.

The shower head limits the amount of water that comes through the nozzles, breaking down water into droplets. It has raised over $66,000 (£42,000) in one day, making it likely that it’s going to hit its target. The goal of the project was $100,000. Pledges go all the way up to $10,000 for 40 shower heads, geared toward owners of a hotel or similar service.